Hello, and welcome to this part of Kinacle’s site!
If you’ve stumbled upon here by mistake, don’t be alarmed – I’m going to explain exactly what’s going on here in just a moment.
My name is James McAllister, and I am the CEO of Kinacle.
Before starting Kinacle I had created several successful businesses based around blogging – and was already making a full-time living online before Kinacle began.
However, I eventually switched to working in this market because I felt that it aligned more with my values – no matter how well off you do in business, nothing will ever be more important than our families. I think we can all agree on that.
Therefore, on this site I want to help stay-at-home parents – moms and dads from around the world, build their very own businesses from home. Businesses that will allow them to stay home with their families, take care of their children, and enjoy the best of both worlds – a great family life, and the financial security that owning your very own business can offer.
“But James, why are you doing this? What sense does this make to spend time writing content for such a small group of people, many of which likely won’t even become customers?”
When I was suggesting this idea to a few mom and dad bloggers we’ve worked with in the past, quite a few said something similar to this. And let me be honest, I can’t blame them.
From this view point, it doesn’t make any sense at all to be doing something like this. Especially since as the head of the company, I do have quite a lot on my plate.
I’m not hoping to increase Kinacle’s sales here, at least not directly. If you’re a parenting blogger, my goal isn’t to sell to you.
However, I do hope through this site to find plenty of opportunities to collaborate with other influencers – both big and small. Working with someone like you will allow us both to leverage each other’s hard work, and lift us both up. In all of the businesses I’ve ever ran, networking has been perhaps the most powerful way to grow quickly.
I expect it to be similar this time around. And fortunately, there are plenty of different ways bloggers like you could work with a brand like ours. I’m really looking forward to it.
But there’s another reason I’m doing this as well. The truth is, I like doing work that I personally find enjoyable, and I find great fulfillment out of meeting wonderful people. Throughout my years of blogging, that’s been perhaps my favorite thing about it all. The amount of friends I’ve made over the years is simply invaluable, and I’m hoping this will serve as a platform to make even more.
Anyhow, while this blog will be primarily focused around other bloggers, we’ll also go over some other ways parents can start home-based businesses on a low budget. The fact of the matter is, it’s never been easier than it is today.
Through sharing the same tips and techniques we’re using to build Kinacle’s site, along with the business expertise of myself and others, I have no doubt this will turn into one of the most valuable resources available for mom and dad entrepreneurs.
I’m really looking forward to it!
CEO of Kinacle